BackStory Capital's Strategies

CEDARst takes a vertically integrated approach to residential development across the United States, managing all aspects of design, construction, development, and property management in-house. As a pioneer of micro-unit multifamily development in Chicago, CEDARst identified and addressed a significant demand for high-quality, affordably priced apartments.

The company specializes in delivering Class A housing to in-fill communities nationwide, combining innovative design with strategic market placement. To date, the CEDARst team has successfully developed or invested in over 65 assets, encompassing 8,000 units across nine states, in partnership with some of the largest institutional investors in the country.

Founded in 2010 and headquartered in Waco, TX, Ideal Self Storage oversees the management of more than 30 facilities, encompassing over one million square feet of commercial real estate. The company specializes in sourcing off-market opportunities, managing the daily operations of Apollo United’s self-storage assets, optimizing operational efficiencies, and overseeing property expansion and construction projects.

The Owner and President of Ideal Self Storage brings extensive industry leadership, having served on the Texas Self Storage Association (TSSA) Board of Directors for eight years, including as President in 2019.

Through a strategic partnership with Apollo United as the asset manager, this joint venture leverages deep local market expertise and best-in-class property management practices to drive exceptional performance.

TradeBacked is a specialty finance firm dedicated to providing growth-stage loans and trade finance solutions to established small and medium-sized enterprises (SMEs) in select markets where access to affordable capital is limited. This capital gap presents a significant opportunity to achieve competitive, risk-adjusted returns by financing growth-oriented companies with experienced management teams and stable, positive cash flows.

Led by a seasoned team with over 50 years of combined experience in trade finance and alternative asset management, TradeBacked specializes in origination, underwriting, portfolio monitoring, operations, and fund management. The firm's entrepreneurial approach ensures tailored financial solutions and disciplined management across all facets of its operations.